Standing The Test Of Time

Our humble beginning in the mid-1960s saw our first-generation sell the Standard Murphy Radios and Crown TV sets. After establishing our roots in the manufacturing and distribution business, the second generation of the Jhaveri family collaborated with Max Touch (now Vodafone) to handle their distribution operations in India. Max Touch was the first company to launch mobile telecom services in India and we were at the helm of everything, right from setting up their launch strategy to expansion. This landmark deal saw us become one of the most credible Pan-India distributors of leading brands.

Our work with Motorola helped them open their first flagship store in India and strengthened our relationship with the telecom and networking sector.

Over the span of 25 years, UniOne has grown to be associated with leading brands across sectors such as home & lifestyle, media, mobile phones and accessories, amongst many others.


Accessible Technology
For A Better Life



To simplify lives of Indians with technologically enhanced products and services.



To build a robust and seamless ecosystem where in Indians can experience the finest and most dependable brands spanning across technology, products and services.

Our Team
The ones who make us the most credible Pan-India distributors of entertainment, tech and lifestyle products.
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Ajoy Gulati, CEO

Ajoy has 25 years of experience in the telecom, retail and banking sector. He has expertise in sales, marketing, merchandising, accounts, and sales process management, and has worked for Hutchison Max Telecom, Motorola, Reliance Infocomm, and RPG Cellucom. He was also the Associate Vice President for Sales and Support with Etisalat DB Telecom. Ajoy joined the company in June 2015 to handle its managerial operations, overall business expansion and to establish UniOne as a brand.

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Shantilal Shukla, Head - Finance

Shantilal is an integral part of the UniOne Family and has expertise in Financial Data Projection and Finalization. Shuklaji joined Atlas Radio Traders in 1984 as an Accountant and has grown with the organization to head the Finance team.

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Pallavi Pawar, Head - Enterprise Sale

Pallavi has 29 years of experience in Institutional Sales, Insurance and Telecom and has worked for institutions such as NIIT, Aptech, Max New York Life Insurance, and Vodafone Idea. During her last assignment with Vodafone Idea, she handled the SME business through channel management. Pallavi has developed expertise in Sales, Customer Relations and Call Centre operations, and joined the UniOne Group in June 2021 to handle business expansion across cities. With UniOne, Pallavi aims to establish the brand in the Telecom and BFSI segment.

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Jagdish K. Dherai, Operation Manager

Jagdish has more than 15 Years of experience in retail, managing Vodafone stores, dealing with multiple brands like Nokia, Samsung, Blackberry, Apple, etc. and handling end-to-end corporate deals. He became the operational manager for Moksha enterprises in 2017, managing Pan-India LFR business for Vivo. With UniOne, Jagdish aims to grow organically in terms of sales & revenue.

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Masumi Dhadda, Manager - Corporate Finance

Masumi has completed her Masters of Commerce (Accounts and Finance) from H.R. College with top honors. She joined the company in 2016 and has been an integral part of the team along her journey, having contributed extensively in day to day accounts and finance activities of all verticals of the firm. In the span of 6 years she has dynamically grown within the organization to now head the financial aspects of vendor-client management.

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Moushami Panda, Head - E - Commerce (D2C)

A management graduate from IMT Ghaziabad, with 8 years of experience with Consumer Durables, Telecom & IT companies. Moushami is responsible for strategic tie-ups and operations in sync with the brand for all leading e-commerce portals.

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Aashna Mirani, Digital Marketing

Aashna Mirani has completed her Bachelors of Commerce from K.C.College and holds a Graphic Design Diploma from NIIT. She has 7 years of experience in social media management, digital marketing strategy, and business development and has worked with a reputed parenting website, Kidsstoppress, Architect Sonia Gehlot, Millie Rock, and Le Mill. She joined UniOne in January 2022 and will be involved in developing the organisation’s multi-channel communication strategies.

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Saurabh Jhaveri, Director

As a passionate entrepreneur, Saurabh is deeply involved in everything related to telecommunication and modern technology. After graduating as a Bachelor of Commerce with top honours from Mumbai's KC College, he joined Atlas Radio Traders (now UniOne) in 1996 and transformed it into one of the leading brands in the networking space Pan-India. His ambition is to bring the best products from various technological spectrums under a single umbrella of UniOne.