Technology that changes the way we live

More than 2 decades of experience

Expertise in MBO, LFR & online formats

4 brands
Pan-India

Country-wide network of sales & distribution channels

Feature-packed quality products across sectors

Telecom & Entertainment

Technology

Home & Lifestyle

Services

About Us

Us

A humble beginning in the mid-1960s, selling Standard and Murphy Radios and Crown TV sets, has led us to become one of the most credible pan-India distributors of tech products.

Back when Vodafone was known as Orange - the first company to launch mobile telecom services in India - we struck a landmark deal with it to manage its prepaid distribution. From expanding Vodafone’s business to opening the first Motorola flagship store in India, our relationship with telecom and networking has only grown deeper and stronger.

Today, we work with tech products across sectors like home & lifestyle, mobiles and mobile accessories, media, and so on.

EXPERIENCE THAT
REFLECTS

1960

Jhaveri family founded Atlas Radio Traders and started selling Standard and Murphy radios.

1970

Released tv sets, inaugurated by I.K.Gujral (12th Prime Minister of India).

1996

Became a direct channel partner with Max Touch.

2000

Started prepaid distribution of Orange.

2007

1. Opened the first Motorolla flagship store in India.
2. Became exclusive distributors of Vodafone in Mumbai.

2010

Started SME business in Vodafone.

2011

Opened Nokia Priority Store in Mumbai.

2012

1. Became Tata Sky distributors and Vodafone Enterprise partners in Mumbai.
2. Opened the first branch office (outside Mumbai) in Ahmedabad.

2013

Unveiled the first Vodafone franchise in Mumbai

2014

Formed Moksha Enterprises for distribution of VIVO mobiles in South Mumbai

2015

1. Rebranded to UNIONE
2. Opened an office branch in Gandhinagar
3. Launched an Apple retail store in Mumbai

2016

Became a national distributor for large format retail business

2019

Unione India Pvt. Ltd. was formed in March

2019

National distributor for large format and multi-brand retail outlets.

2019

Became an exclusive enterprise solutions partner in September

2019

Became an online sales partner for small home appliances.

2019

Pan India distributor for multi-brand, large format retail outlets and across all online platforms.

2020

Became an online sales partner for home & kitchen appliances and cookware across all online platforms.

2020

Pan India distributor for multi-brand, large format retail outlets and across all online platforms.

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