Bajaj Electricals Limited (BEL), a globally renowned and trusted company and it is a part of "Bajaj Group". The Group is in business since last 80+ years with 25 group companies and turnover of over Rs. 280 billions. Bajaj Electricals’ business is spread across – Consumer Products (Appliances, Fans, Lighting), Exports, and EPC (Illumination, Transmission Towers and Power Distribution). They also have a presence in premium home appliances and cookware segments with brands like Morphy Richards and Nirlep.

UniOne has been Bajaj Electrical ’s online sales partner since December 2020 for home appliances, across all online platforms.